Australian Charity Organisation and Social Media
Advertising was quite expensive and involved a generation ago. It used a lot of time and resources, and there was never a certainty about which form of advertising was most effective for any situation. This has completely changed in the age of digital media.
Digital media is a great way for charities to promote their cause and expand their operation. Direct marketing, through magazine advertising, flyers and television still has an important place. But these promotions cast a wide net over a large demographic, reaching a lot of people, but including many who how show no interest. One of digital media’s great advantages is networking – links on social media allow us to connect to those who tend to be interested in what we are promoting. So we can target the interested groups, who then connect to other like-minded people.
Budget is another great advantage in the digital age of social media. Even a small business or charity operation can get fairly good exposure if they know the right approach. Advertising can be set up to be pay-per-click, where we are only charged for the first time each person clicks onto our site link. Else, we can set up social media ads that only target a specific demographic, with no need to pay for reaching uninterested parties. This also allows us to have different campaigns for different target audiences. No more advertising that tries to be the one-size-fits-all solution.
The taken for granted aspect of social media, that it is about social interaction, also works for charities. We can have a more personal approach, relating events, giving updates, writing ongoing blogs, having customer replies. This is the human face that we want all promotion to have.
Good Neighbours Child Sponsorship Australia
Digital media is incredibly useful for promoting businesses and good causes, while indirectly reminding us how privileged our society is. Undeveloped counties are a long way from having computer and social media facilities.
Child Sponsorship helps individuals and their communities to develop by providing education and basic daily needs. This is helping to make individual and the world a better place.